PAID SEARCH & SOCIAL

Get a more controlled advertising Plan

Although PPC is more controlled advertising, there is still an algorithm that dictates when ads are served and who they are served to – quality scores are the key influencers. A “quality score” is Google or Bing’s rating of an ad’s relevance and quality to a particular keyword. It considers multiple factors such as click-through-rate, at text relevance, keyword relevance to ad group, and landing page quality and relevance. The purpose of quality score ratings is to provide the search engine user with the best user experience possible for their intended query.

Fortunately, quality scores impact search in a way that gives businesses the opportunity to compete with powerhouse brands. If an ad has a better-quality score than that of a big brand, Google will reward it with higher ad rankings and lower costs.

We provide regular reporting on month over month and year over year performance metrics, including clicks, cost per click, conversions, phone calls, return on ad spend, and more. We provide transparent recommendations on budget and segmentation to equip you with the information to make well-informed decisions and grow your business.