COMPANY PRODUCT NAMING

Naming companies and products is nothing new for us. Over the years, we have gone through the creative and tagline process, refining our methodology each time to offer consistent tagline creation and lasting company naming.

Like a well thought out house design, the naming taxonomy should be likeable, receiving, and intuitive, so customers can easily recall it and find it. Is the group or portfolio of names simple to navigate to or does confusion meet customers and internal visitors at each step?

Perfectly executed strategies and smart creative are important, but mean zero if the name isn’t available. With this as our first line item, D4TW's team review names for trademark, preliminarily domain name availability, and others closely associated to ensure no costly surprises down the road.

Our naming process demands we bring a data first approach that helps our linguistic and cultural evaluations to tell a story, in any language. Customer research can help reinforce insights that may complement tactical implementation, and continued assessment throughout, will guard you from any brand embarrassment.

Beyond the fun of creating a name with likeability and staying power, we usually assist with a full assessment of domains both owned or acquired to identify any underlying issues. This is true for kickstarters, established brands or brands requiring a spinoff domain.