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PUBLIC RELATIONS IMPACT
The way companies handle PR has changed dramatically over the years. Pre-internet businesses enjoyed a much less crowded market and a far more captive audience.
However, in the digital age, consumers are increasingly exhausted by the barrage of advertisements constantly thrown at them. Plus, brand PR efforts have been thrust under the microscope as the information age allows for complete transparency of messaging. Social media makes it easier than ever to spread the word about a brand that’s been “cancelled” for making a misstep in their public relations.
It’s admittedly a complicated market to navigate while trying to have your brand voice heard over the din. With a million different audience segments, marketing channels, and advertising formats, it’s difficult to know exactly how to charge ahead without making a costly blunder (or several) along the way.
You can also spin this potentially negative environment into a strength (every PR professional’s bread and butter!). As a brand, you can enjoy unfettered access to your target market’s ear 24/7 through a multitude of channels.
You can form real-time responses to your audience engagement and halt any negative impressions in their tracks IF you know what you’re doing.
Partner with Design For The Web to make the most of your PR opportunities. We have full access to the latest technology that will support your efforts and help build a well-oiled PR machine. Give us a call to transform the impact of your public relations efforts today.
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As A Brand, You Can Enjoy Unfettered Access To Your Target Market
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Over the years, we've shown great value as marketing partners. We've crafted customized digital marketing solutions for our clients and our ability to innovate sets us apart from competition. We are analytical and creative in our approach and we offer some really high performing digital solutions.
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