mobile, desktop, and tablet.
VIDEO
The way people consume advertisements is largely shifting to video content and the way people consume video content is experiencing a massive shift in itself.
With accessibility at an all-time high, mini clips, 24-hour live streams, and amateur videos are becoming the norm. Consumers carry less expectation of professionally produced video content but more expectation of instant and unfettered access to their favorite brands and public figures.
In addition, the prevalence of multi-device viewing has ushered in the need for device-responsive video content that will work for mobile, desktop, and tablet.
engaging
All of these changes to the format of video advertising are centered around one premise: video is the most engaging form of ad content. People are more easily hooked into a relevant and compelling video than even the best written content. This provides an opportunity to appeal to the social instinct innate in all of us. And of course, that human factor is a powerful sales motivator.
attention
It’s important for brands, both small and large, to adapt their advertising strategies according to what their customers want most. If you aren’t focused on delivering high-impact video content through the platforms and formats most likely to grab your audience’s attention – you’re missing out on a huge opportunity to connect on a personal level with your customers and drive more future sales.
maximizes your engagement
At Design For The Web, we have a entire team of video production experts and digital marketing specialists who work together to craft compelling, relevant, and effective video ad content. We can guide your company through a video transformation, fully customized to your brand that maximizes your engagement and conversion potential.
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